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Shops to Visit: F&C Opens at SM Makati

F&C (Florete & Caperonce) Jewelry, one of the oldest and the biggest fine jewelry retailer in the country, celebrates 40 years with the opening of its newest branch at SM Makati. What was once a humble, home-grown business started in 1973 by spouses, Marcelino M. Florete, Jr. and Susan Caperonce-Florete in Iloilo City, now has over fifty stores nationwide.

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Jewelry is often more than just a pretty piece. It often carries some sentimental value, especially ones that have been passed down from generations. Each piece has meaning, emotion and a story behind it. With this belief and understanding that life’s greatest moments should be kept alive in our memories, F&C has launched a unique campaign, #CreateYourOwnStory which encourages Filipinos to immortalize these memories. And it is with F&C that these stories can be created and uniquely shared to our loved ones.

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Jewelry was just recently added on my list of “shopping investments.” And F&C is definitely one of my options now as it offers both affordable-luxury pieces and high-end ones. Who says quality jewelry has to be so excessively expensive?

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Finally found the perfect bracelet that fits my tiny wrist, lol.

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Met the lovely woman behind F&C, Marissa Florete.

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Thank you F&C for having me!

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F&C Jewelry is available in all SM Department Stores nationwide and at the new Glorietta Mall. Visit www.fncjewelry.com to know more about their latest designs.

Follow them on Facebook and Instagram.

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