It’s no secret that many Filipinas prefer fair, radiant and flawless skin. And one of the first to address this demand is the brand, Kojie San established in 2007, under the Beauty Elements Ventures, Inc (BEVI). It was the first to introduce Kojic Acid soap in the Philippine market. Last week, Kojie San launched their new line of whitening products at the #BringYourSkinToLight event held at La Creperie. I was not able to attend because I was out of town, but will be still be sharing with you all about it!
There are tons of skin lightening products in the market but how does Kojie San fare and differ? Originated in Japan, Kojic Acid is a chemical compound made from organic materials that form complexes with substrates and metal ions. Kojic Acid can also be extracted as a by-product of fermentation when making Japanese rice wine & Sake. Kojie San’s products promote the use of natural sources and processes, which is best and safe for your skin against other harsh and artificial chemicals.
The Kojiesan Skin Lightening Soap is the company’s flagship product and the number one Kojic Acid soap in the country. Inspired by the Japanese traditional formula, it contains the two powerful natural-based ingredients of Kojic Acid and high-grade virgin coconut oil. Likewise, it contains effective lightening ingredients that keeps dark pigmentation from forming and inhibits the activity of tyrosinase, the enzyme that produces melanin, which is the pigment responsible for the skin’s darker color.
In order to complement the best-selling soap, the brand decided to launch a full range of lightening products: Kojiesan Cleanser + Toner, Kojiesan Face Lightening Cream, and Kojiesan Body Lightening Lotion. Read my review of these products here.
So how do the products work? With regular use, Kojiesan can slow down melanin production and prevent darkening of the skin. It is best for treatment to even out skin tone, erase dark spots and other forms of skin pigmentations. It also corrects skin discoloration and of course lightens skin. Kojiesan products do not contain any hydroquinone, mercury or steroid that may cause further skin irritation like blisters, swelling and severe allergy.
The new Kojie San campaign is all about YOU. No celebrities, no famous faces – just Kojie San and you – because with Kojie San, you are the It Girl.