Shops to Visit: F&C Opens at SM Makati

F&C (Florete & Caperonce) Jewelry, one of the oldest and the biggest fine jewelry retailer in the country, celebrates 40 years with the opening of its newest branch at SM Makati. What was once a humble, home-grown business started in 1973 by spouses, Marcelino M. Florete, Jr. and Susan Caperonce-Florete in Iloilo City, now has over fifty stores nationwide.

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Jewelry is often more than just a pretty piece. It often carries some sentimental value, especially ones that have been passed down from generations. Each piece has meaning, emotion and a story behind it. With this belief and understanding that life’s greatest moments should be kept alive in our memories, F&C has launched a unique campaign, #CreateYourOwnStory which encourages Filipinos to immortalize these memories. And it is with F&C that these stories can be created and uniquely shared to our loved ones.

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Jewelry was just recently added on my list of “shopping investments.” And F&C is definitely one of my options now as it offers both affordable-luxury pieces and high-end ones. Who says quality jewelry has to be so excessively expensive?

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Finally found the perfect bracelet that fits my tiny wrist, lol.

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Met the lovely woman behind F&C, Marissa Florete.

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Thank you F&C for having me!

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F&C Jewelry is available in all SM Department Stores nationwide and at the new Glorietta Mall. Visit www.fncjewelry.com to know more about their latest designs.

Follow them on Facebook and Instagram.

Author: sophiemos

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